In my never-ending quest for my business to be as technologically cool as my kids (and those their ages) are everyday, and to posit my business as technologically fashion-forward as possible, we’ve determined that there are five tools we can’t live without and do our everyday business while moving ever closer to the techno cutting edge.
A phone with email
We can’t live without email on our phones. For our (older person) needs, web browsing, watching videos and listening to music run a distant second. Our folks use Motorola Q and Treo and have tossed many others as unsuitable (too big, require too many reboots, bad keyboards, too many buttons to figure out). Not one of us wants an iPhone and we’re not big text-ers, although our servers send SMS notifications when they’re cranky. What frustrates us are the batteries – none has a long-enough life so we rely on Sedio to sell us better ones.
A reliable notebook to schlep
We take notebooks to meetings, to public wifi hotspots and business offices to meet with clients. Some of us, especially the girls, have a lightweight criterion, in addition to coveting reliable and easy to haul notebooks that survive minor life infractions (like car door clunking). There are no “notebooks to replace workstations” in our corral of equipment (too heavy) and where the USB ports are located (side or back) matters a lot. Designers require Macs; the business folks use obsolete-but-still-good souped-up Inspirons that reformat with a keystroke combination. They all go on the network. We reformat a lot.
A cool bag to schlep the notebook
Our cool bags? The Bag Lady, Funky, Chic and Cool , Coach (of course) and Case Closed. The guys like backpacks and hardly care about the colors (as long as they’re dark).
Cheap easy and convenient media tools
Online businesses need video and audio tools but our staff admits they rarely use the higher-IQ video functions on camcorders (we outsource that function). Most small businesses require basic functions: relatively easy to point and shoot, some ability to correct for light, zoom, new lens capable, logical to download to a computer and the deal-breaker: standard file format. There’s no pretending it’s going to fit in a purse but it should live happily in a cool bag. We move files all over so we chose hard-drive recorders (not suitable for professional videographers) and HD. We like the Canon HV and HR line. You can get started for less than $1,100.00.
For audio, we’re satisfied with Olympus products (used by many journalists), from the WS line. That gives us lots of recording time, a direct PC link and a built-in mic, but we bought external ones because they’re just better. Prices seem to drop every day. Podcasting software can be free and do most of what you need.
Neater power
As the quintessential electronic consumers, using small office space efficiently is a daily challenge. Cord knots make us crazy and we’ve tried various tools that promise to make electronic living neater. There’s the PowerSquid surge, the PowerSquid outlet multiplier, and the PowerStation cable organizer. Check out CableOrganizer.com for more ideas. Nothing we’ve found yet solves cord problems so we decided never to move the desks around in the office, even if we left-handers suffer a lot.
Even if you’re not that mobile, get a docking station for your notebook so you can use a real keyboard, mouse and monitor. It cuts down on the carpal tunnel claims.
If you’ve got a small business toy you can’t live without or recommend, please let us know. We buy new stuff everyday, it seems, and why should today be different?